Heritage-Inspired Brand Identity & Visual Direction
QUEEN CITY RIVERBOATS
A Brand Built to Float
The Vision:
Queen City Riverboats carried the kind of heritage you can’t manufacture - decades on the water, loyal guests, and a skyline view that sells itself.
What it lacked was an identity that rose to the occasion.
The aim was to honor its history, refine its presence, and create a brand that felt as timeless as the river it calls home.
We took the anchors of tradition and turned them into design systems built for growth. A refreshed logo, maritime-inspired palette, and typography suite that balances history with polish.
The Play
Classic navy and cream, clean lines, and warm metallic notes.
A brand that feels like golden hour on deck - composed, confident, and unmistakably Queen City.
The Look
The refreshed identity finally gave the experience the stage it deserved.
Signage, uniforms, digital touch points, and charter materials now speak the same refined language - cohesive, calm, and unmistakably premium.
What once blended in now stands out with ease, carrying the heritage forward while looking effortlessly current.
The Flex
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The glow-up Cincinnati’s river legend deserved.
