Brand Architecture · Sub-Brand Strategy · Editorial Voice and Visuals
be.
A Brand that Lives Well
The Vision:
Be. was never meant to be a single space - it was designed as a small ecosystem built around presence. A café, a market, a yoga studio, a community hub. The challenge was creating one identity warm enough to hold all of it, without losing the individuality of each layer. The goal: clarity, cohesion, and calm confidence.
The Play
We built a brand structure that breathes. The parent identity serves as the anchor; each sub-brand echoes its rhythm while developing its own tone. Nourish leans tactile and comforting, Market stays grounded and practical, and Be. Yoga carries the quiet strength of movement. Shared palette, shared typography, shared heartbeat - each space distinct but never disconnected.
A bold palette of deep greens, bright produce tones, and clean whites. Confident typography, tactile visuals, and a look that feels fresh, grounded, and full of energy.
The Look
From café cups to signage to programming materials, the identity holds its shape effortlessly. Each touchpoint feels calm, cohesive, and instinctively Be. The system scales, stretches, and supports without ever losing its grounded simplicity - a brand that lives the way the space was meant to be experienced.
The Flex
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Designing clarity for a brand rooted in warmth and community.
